A comprehensive program for wedding planners to up-level from month-of to full-service planning
BREAK
SHOW ME THE WAY
THROUGH
BREAKTHROUGH
I WANT MORE
You didn’t get into planning to pick up the pieces a month before the wedding. Or play the role of personal assistant on the wedding day.
You’re good at what you do…
But clients aren’t hiring you for more than month-of event management.
Stop guessing. Start learning.
Feeling stuck in your business?
You love planning events. You love the freedom that comes with owning your own business. And you love seeing clients happy at their wedding.
You got your business off to a good start booking couples with event management. (Maybe you even filled your calendar!) But now you’re working on so many weddings you can’t keep up. And clients are asking you to do more than they paid for.
The solution is simple: Book more full-service couples who value what you do and pay what you deserve.
Tell us if this sounds familiar...
If only it were that simple…
I'M READY FOR DETAILS!
The biggest challenge you face owning a wedding planning company isn’t planning weddings. It’s getting couples to:
a) see they need your help with more than they first imagined
and
b) making money without giving away your time
Stop using trial & error to grow your business
I'M READY FOR DETAILS!
If you’re like most wedding planners we know, you’re good at what you do for your clients. But you didn’t go to school to run a business. Or get training on how to sell your services.
Like your clients, you need experts to show you the shortcut - so you don’t waste time and money learning from mistakes.
AND TAKE YOUR BUSINESS TO THE NEXT LEVEL?
Ready to get out of the "month-of" rut?
Save time in the planning process?
Book clients who pay full-service prices?
Attract couples who want more than month-of?
Your business will thrive when you learn how to do more than just survive the wedding season.
Stop trying to “fake it till you make it”
What if you knew how to:
Own your business instead of it owning you?
Manage clients with clear boundaries?
Create a planning process couples rave about to their friends.
ELEVATE CLIENT EXPERIENCES
LEARN HOW TO
Get a guide to trim hundreds of hours off your yearly workload.
SAVE TIME PLANNING
LEARN HOW TO
Develop tools and skills to make it easy to say “Yes!” to more services.
CONVERT MORE BOOKINGS
LEARN HOW TO
Build a marketing machine that attracts higher-paying clients.
GET BETTER INQUIRIES
LEARN HOW TO
Book (and plan)
YOUR DREAM CLIENTS
In just three MONTHS
No one hands you success. You’re the boss. You’re the one who makes the moves for your company. But you don’t have to do it alone. That’s why we created Breakthrough, so you get the training and tools you need to push your company to the next level.
STOP SETTLING FOR GOOD ENOUGH.
GO AFTER WHAT YOU WANT.
Are you ready to make the most with your business?
I'M READY FOR DETAILS
Crystal Granger
Megan changed my business and my mindset.
“
REVIEW NO. 1 of 3
funky town affairs
Shannon Leahy
Sam always offers a fresh perspective with actionable strategies & practices that you can implement immediately.
“
REVIEW NO. 2 of 3
shannon leahy events
Shannon Wendt-Heath
[Megan] offers the best info of all the planners and wedding pros that do similar.
“
REVIEW NO. 3 of 3
heart wedding design
SHOW ME THE WAY
1:1 sessions with Megan and Sam
Comprehensive website and sales process audits
2x monthly training sessions with live Q&A
8+ hours of masterclasses on selling and servicing full-planning clients
ALL THE SUPPORT AND DIRECTION YOU NEED
Everything you need to push through obstacles between where you are and where you want to go
BREAKTHROUGH
Includes
Is this course for you?
WE'RE SURE YOU'RE WONDERING
- Do you want a high-converting proposal template?
- Are you ready to know your ideal client’s biggest desires?
Oh, and bonuses for the first 20 who sign up:
- Are you stuck booking mostly month-of clients?
- Do you want to charge more for dates you book?
- Are you spending too much time on each wedding?
- Do you want more referrals from couples?
- Are you ready for a step-by-step shortcut?
IS THE ANSWER “YES” TO THE FOLLOWING QUESTIONS?
yes, i want it all!
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- Identify your ideal client’s psychological triggers
- Create message for them on your website
- Get recommendations on how to layout your site based on buyer type
- Know what images to post to attract your favorite couples
Website
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- Design a sales process that makes it easy to buy
- Qualify potential clients without turning people away
- Create desire for full-services from the very beginning
- Guide discovery calls with comfort and confidence
Inquiries
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- Build massive value in each offer you provide
- Structure your services to make more money
- Use “choice architecture” to get clients to choose the best service
- Establish a clear scope of work and firm boundaries
Pricing & Packages
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- Learn the #1 way to get to Yes! without getting ghosted
- Feel strong holding your ground on negotiations
- Overcome common objections with ease
- Receive contracts and deposits faster
Close the Deal
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- Use a proven blueprint to provide essentials for your clients
- Tap into a streamlined workflow that reduces steps
- Stop chasing clients for information
- Prevent problems from popping up in the first place
Save Time Planning
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- Make couples and their families feel reassured at every step
- Set clear boundaries without sacrificing access to you
- Communicate clearly and effectively
- Build a solid referral base with past and present clients
Elevate Client Experiences
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Implement specific recommendations to improve your business based on 1:1 insights
Dive deeper into key areas that block your path to success with live sessions
Get the know-how you need to raise your sales and planning skills for the long-run
A Simple, Step-by-Step Approach
HOW DOES IT ALL WORK?
With support and direction along the way
The fastest way to book more clients at higher prices is to showcase your services with the perfect pitch. We’ll give you Ideaction’s proven proposal template, including conversion copywriting formulas and video tutorials.
Custom Proposal Template
Get a full work-up on who your perfect buyer is - and what they want most from you. You’ll get a list of psychographics, so you can create messages that resonate with them throughout the buyer’s journey.
Ideal Client Avatar
Ready for More?
we've got a bonus for you!
The first 20 people who sign up for Breakthrough will get TWO ADDITIONAL DONE-FOR-YOU perks:
YES, I WANT IT ALL!
How does it COMPARE?
OTHERS
THIS COURSE
Lifetime access to pre-recorded course material
Sales training based on buyer psychology
Live training with endless Q&A
Comprehensive website audit
Full sales process audit
1:1 sessions included (not option/extra)
YES, I WANT IT ALL!
JOIN BREAKTHROUGH TODAY!
Push past what you think you can do! Get the knowledge you need to feel 100% comfortable and confident you’re doing the right things to grow your business - and get paid what you deserve.
Are you READY?
Heather Dwight
Sam is like having your own personal business therapist.
“
REVIEW NO. 1 of 3
calluna events
Jacqueline Grena
WOW. Megan is a complete wealth of knowledge!
“
REVIEW NO. 2 of 3
SunRae Planning
Amy Zaroff
Sam makes it easy for his clients to take what he has shared and put it into immediate action
“
REVIEW NO. 3 of 3
amy zaroff events
Are you ready to follow a proven path to success?
Kaitlin did three things to make the transition successful. First, she started converting more inquiries at full-service. Then she dialed in her client experience to save time and get more referrals. Finally, she leveled up her website to attract more ideal clients.
The results
Kaitlin wanted to increase how much she was making on every event booked, but she didn’t know how to get couples to choose the higher-priced options.
The challenge
Kaitlin plans weddings in the Central California Coast. When she first came to us, she offered a mix of services from event management to full-planning.
About KAITLIN
“gave me the confidence to sell myself and my abilities to a higher clientele.”
CASE STUDY /
YES, I'M READY
Don’t waste any more time trying to figure it out by yourself. Or through trial and error. Or faking it till you make it. Breakthrough is the sure-fire shortcut you’ve been waiting for - and comes with all the support you need to implement what you learn!
ENROLL Today
Join waitlist
- 8+ hours pre-recorded masterclasses
- 6 90-minute group coaching sessions with live Q&A
- 2 60-minute 1:1s with Megan and Sam
- Comprehensive website review
- Complete sales process audit
- Tailored pricing & package recommendations
- Distinct ideal client avatar
- Custom proposal template
for 6 months
665
$
We’re sure you’re going to find success with this program. So certain, in fact, we’re doing what most multi-month programs don’t do: Offer a money-back guarantee. If you’re not satisfied with the course material, live sessions, audits and 1:1 sessions, we’ll do what we need to make you happy. If we can’t, then you get all your money back.
100% Money Back Guarantee
THAT’S HOW CONFIDENT WE ARE THAT YOU’LL LOVE WHAT YOU LEARN
Join waitlist
Stretch to 12 months (333/MONTH) for no extra fees!
want lower payments?
I never grew up wanting to be a wedding planner, but in 2010 I found myself the owner of a wedding planning company. I had to learn how to book clients and plan their events - mostly on my own. Needless to say, I made a lot of mistakes along the way.
The good news for you is that I can share what I learned, so you don’t have to take the same slow, stressful and expensive path I took. Instead, you get the shortcut! And it’s one...
Hey, I’m Megan!
I’ve given to hundreds of other planners who run successful six-figure businesses.
I’ve never planned a wedding in my life. That’s because I’ve spent all my time learning how to sell services like wedding planning. In fact, I’ve obsessed about how couples choose vendors and why they pay top dollar for some providers but not others.
My clients include some of the top wedding pros in the world, but I spend most of my time coaching people like you to reach your version of success.
Now, you get the cheat sheet on how to book better clients at higher prices.
Hi, I'm Sam
Simple: Do you feel stuck booking month-of packages? Do you want more full-service clients? Then this is your short-cut to success.
How do I know if this is a good program for me?
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frequently asked q's /
3 months. We start in March and wrap up before June.
How long is the Breakthrough program?
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frequently asked q's /
$3995. But the payments can be spread out over six or 12 months at no extra cost.
How much does it cost?
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frequently asked q's /
2-3 hours/week for three months. And it will save you HUNDREDS of hours learning from mistakes or working events that don’t make you very much money.
How much time will it take?
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frequently asked q's /
Megan Gillikin, a wedding planner and industry expert with 17 years of experience, will lead the practical implementation and real-world application. Sam Jacobson, a sales/pricing/copywriting expert who’s coached 100s of wedding pros, including planners, to find success with their businesses.
Who is teaching the content?
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frequently asked q's /
All the steps you need to book and plan more full-service clients. Website, inquiry response, prequalifying clients, discovery calls, proposals, pricing and packages, closing the deal, negotiations, onboarding, client management, and workflows.
What exactly will be covered?
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frequently asked q's /
Website, contact form, inquiry response, correspondence, proposal, package and pricing.
What audits and reviews are provided?
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Over 20+ - and you get to keep all of them.
How many templates, guides and tutorials are included?
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frequently asked q's /
Yes. And you can send over questions to Megan and Sam to get answers if you aren’t on the lives.
Will there be replays of the live training?
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frequently asked q's /
This program will give you the tools and skills to book more consistently and at higher price points.
What if I’m already doing some full-planning for clients?
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Two. One hour with Megan and one hour with Sam.
How many 1:1 sessions come with the program?
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frequently asked q's /
Virginia Swope
Megan made my proposal creation process so much easier and faster.
“
REVIEW NO. 1 of 3
V & V Wedding Planning
Stefanie Miles
Sam's savvy, practical, and creative insights have been immensely beneficial
“
REVIEW NO. 2 of 3
STEFANIE MILES EVENTS
Jodie Lupo Munson
Megan’s belief in community over competition is unparalleled
“
REVIEW NO. 2 of 3
Particular Planner
SCHEDULE A CALL
REACH OUT TO SEE IF IT’S THE RIGHT FIT.
It’s hard to choose the best program to level-up your business.
Still not sure?
Thanks to Megan and her coaching, I just booked a high-end, full-service wedding at the Four Seasons in Vail. I’m so excited and feel like Megan’s tips and tricks really helped me seal the deal!
Kira Carlton
KIRA BOOKED A FULL
SERVICE WEDDING
“Helped me seal the deal!”
KIRA WEDDING + EVENTS
Sam provides specific how-tos I’ve used to grow sales. Every conversation we have leads me to feel more confident in my next sales meeting and assists my clients in having a greater level of understanding in their purchase.
Julian Leaver
julian grew his sales
“Sam provides specific how-tos”
julian leaver events
Megan gave me some amazing coaching to help me grow my planning business. They were not only informative but ways I could really take action in my business to see immediate growth. Because of this I saw immediate results and had bookings.
Brittany Bauer
BRITTANY SAW IMMEDIATE RESULTS!
“Amazing
coaching!”
brittany bauer events
what people are saying /